

![]() BATTELLE FORECASTS BREAKTHROUGHS
FOR FUTURE HOUSEHOLD PRODUCTS
February 25, 1998
BATTELLE FORECASTS BREAKTHROUGHS
FOR FUTURE HOUSEHOLD PRODUCTS
Your home in 2008 will have fewer wires, cleaner air, and a gaggle of fun products to keep you healthy,
informed and entertained.
In its latest technology forecast, Battelle, a world-renowned technology organization based in Columbus,
Ohio, has identified what it expects will be the 10 most important technological breakthroughs in household
products over the next decade.
"We're forecasting breakthroughs that will lead to major new benefits for consumers, will give the
developing companies a three-year lead in the marketplace, and will create new product lines for growth,"
says Dr. Stephen Millett, leader of Battelle's Breakthrough Center.
"The technical know-how is already out there to develop these products and have them on the market
within 10 years," says Dr. Susan Brown, Technology Access Leader in Battelle's Consumer Products Group.
"We're assuming that the investments will be made to bring these products from the imagination, to the
laboratory, to the store shelf."
The list of household product breakthroughs follows several technology forecasts Battelle has published
over the past four years, including forecasts for top 10 technologies, technological challenges, innovative
products, and sports-related technologies.
Battelle's list of the top 10 household technology breakthroughs for 2008:
"We'll have an increased use of more powerful batteries, fuel cells, solar and other power sources,"
says Brown. "We can even envision devices to transfer energy from your outlets to lights, vacuum cleaners,
and other appliances without the use of wires."
Other energy-saving products may include roofing shingles that serve as solar collectors, reducing the need
for electricity transferred by wires to homes.
Bacteria scares and concerns about indoor air quality will lead to products that improve our indoor
environment. These products could range from smart filters on furnaces and air vents to localized filtering
appliances to new concepts, such as anti-allergen and anti-bacterial surfaces and self-vacuuming carpets that
serve as filtering systems.
The home and yard environment may also be improved with the development of genetically engineered lawns
that require fewer or no chemical treatments.
These relatively inexpensive, reliable, and non-invasive home health monitors could track a wide range of
physical functions and analyze nutrition and exercise programs. "They'll serve as your own live-in
medical team," Rosen says.
"Millions of grown-up kids will be thrilled to see that the day of the Dick Tracy style wrist-phone
is at hand," says Will Kopp, coauthor of the forecast. "We'll also have available to us a variety
of easy-to-use, miniature information appliances. One might provide us with a phone directory for the
entire country-in the palm of our hand. Another might give us a constantly updated calendar of weekend
events and restaurant menus in our community. And we might use another to manage our banking, investing
and bill paying."
Battelle researchers predict that future digital HDTV sets will incorporate home
videoconferencing, computing, and networking. To hold down costs, many of these more advanced systems
will be leased.
"More and more, people want technology to make everyday products more fun. We want to be
entertained,"
says Millett. "Virtual reality will be one of the best tools for doing that."
"The companies that develop the technology and the products that make electronic commerce safe, secure
and simple will have a very hot product on their hands," says Brown.
For more information about Battelle's Breakthrough Center, which helps industry develop tomorrow's
breakthrough technologies, contact Steve Millett, phone (614) 424-5335; fax (614) 424-4260; or e-mail
milletts@battelle.org.
Battelle serves industry and government by developing, commercializing, and managing technology.
With a wide range of scientific and technical capabilities, Battelle puts technology to work for clients in
30 countries.
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