WHAT’S YOURS?
Along with Battelle’s recent adoption of a new brand management concept, the Battelle Education Signature initiative launched new posters for use at educational events. The posters also will be duplicated and displayed at the various STEM schools.
The posters were designed by Corporate Communications and PMP, but finding just the right slogan or “tag line” was tricky. Rich Rosen asked me to see what ideas the Metro students might have, so I turned it into a little contest. I told them the winning slogan would be used on Battelle education banners and would earn the creator a Battelle sweatshirt.
When I met with the Battelle education signature “judges” to look over the entries, we had a total of 73 potential slogans. Some notable suggestions:
• “May the S.T.E.M. be with you”
• “Planting the seeds of tomorrow”
• “Building a stairway to success”
• and a personal favorite: “We provide the S.T.E.M. You provide the flower.”
The winner was a unanimous choice, and came from Emily Lybbert, a first year student. Her entry was “Excellence is our fuel, what’s yours?” and you will find this tag line on posters and banners around Battelle and whenever we hit the road on the education trail. We have one up at Metro, too!
Emily receiving her prize for the winning tag line.
- - Posted May 5, 2008 - -
Diana Wolterman is on a two-year special assignment to Metro High School, where she will play a key role in furthering the collaboration between the private sector and education, including special projects to connect Battelle staff with the activities in the school, assisting with tours and visits, developing and implementing new experience-based curriculum support, and helping to document the process of creating a new STEM-focused learning experience. Diana also will document Battelle’s successes and missteps at Metro to help the organization learn from the experience and make good decisions going forward at Metro and in other educational activities.