September 3, 2003

BATTELLE HEALTHCARE PRODUCTS LAUNCHES NEW SERVICE OFFERING: PRODUCT STRATEGY

Battelle Healthcare Products, a leader in medical product development, announced today a new product offering called Front-End Product Strategy.

"We have assisted several multinational pharmaceutical and instrument companies with their product strategy by combining the 'Voice of the Customer' with the 'Voice of the Business' to create profitable customer strategies," said Kaushik Ghosh, Front-End Product Strategy Director at Battelle Product Development Solutions. Drawing upon multiple tool-sets, disciplines and competencies, the process is guided by experienced senior personnel with qualifications in business and product development.

Battelle has developed products for many of the world's top pharmaceutical and medical device companies, starting with an expressed business strategy and progressing to full product development and manufacturing.

"Battelle Healthcare Product's latest offering extends the integrity and outstanding performance of the organization's medical product development capabilities," said Battelle Healthcare Product's Vice President, Gary Smith. "This bridges the gaps between business strategy, market data, and product development to reach the requisite consensus assuring a successful launch and a profitable medical product."

Battelle is a global leader in science and technology. It develops and commercializes technology and manages laboratories for government and commercial customers. Headquartered in Columbus, Ohio, Battelle and the national labs it manages or co-manages have 16,000 staff members and conduct more than $2.7 billion in annual research and development. Battelle innovations include the development of the office copier machine (Xerox), pioneering work on the compact disc, and medical technology advancements.

For more information, visit www.battelle.org or contact Katy Delaney, Media Relations Manager, at (614) 424-5544 or delaneyk@battelle.org.