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Presenting Complex Medical Information in an Easy-to-Understand Format


A large pharmaceutical client came to us for evaluation of their Instructions For Use (IFU) for an injection device. They had been working with a design firm to develop the IFU, and had added a large number of images in the hopes of making the IFU easier to understand.


We discovered that as they added more and more images, the actual outcome was an increase in failures when patients tried to use the revised IFU. We researched the procedure and created a single graphic that visually walked the patient through the steps required for use.


The IFU provided an effective translation of what the manufacturer believed needed to be communicated into a format that the patient could understand, presented in a visually compelling design.