How effective are your health communications? Battelle can help you make more informed decisions to maximize impact and measure the success of your communication efforts.
Our subject matter experts, formative researchers and evaluators will work with you to develop the most appropriate methodologies and strategies to help you meet your goals reliably, efficiently and affordably.
Creative public health communications campaigns are just that without the needed research and evaluation to ensure they are highly targeted and effective. Battelle brings an understanding of the science behind public health issues backed by unparalleled reach-back to Battelle scientists working in related public health areas to help you plan and develop messages as well as evaluate outcomes.
Need accurate, trusted evaluation and experienced insight to guide your health communication decisions?
Contact us today to learn more.
We use qualitative, quantitative and mixed methods to deliver clear, reliable results so you can make effective, evidence-based decisions.
Our approach will help you answer questions such as:
- What prior knowledge and attitudes does my target audience have about my public health issue, and what type of message are they most receptive to?
- What communication channels and methods are most effective for reaching and engaging my target audience?
- What kind of reach did I achieve with my campaign, and what impact did it have on knowledge, attitudes and behaviors?
Battelle offers comprehensive services for every stage of your campaign, from planning and message development to outcome evaluation.
Our services include:
Target audience insight analysis
Identifying and gaining insight into your target audience, including their knowledge, attitudes, and behaviors, in order to develop tailored campaigns and messages.
Qualitative and quantitative formative research
Exploring how your target audience responds to different types of messages across various communication channels and evaluating the perceived effectiveness of your proposed messages and materials.
Designing and implementing rigorous research studies to determine the reach of your campaign and its impact on knowledge, attitudes, and behaviors.
We’ll help you choose the right approach to answer your pressing public health questions in the most effective and cost-efficient way. We use a variety of quantitative and qualitative methods for research and evaluation, including:
- Literature reviews
- Consultation with stakeholders and subject matter experts
- Field observations
- In-depth interviews
- Focus groups
- Online and in-person copy testing surveys
- Usability tests
- Evaluation surveys
Ensure your public health communications messages are targeted, highly effective and achieve the results you need by having Battelle health communications experts on your team.