Battelle offers comprehensive services for every stage of your campaign, from planning and message development to outcome evaluation.
Our services include:
Target audience insight analysis
Identifying and gaining insight into your target audience, including their knowledge, attitudes, and behaviors, in order to develop tailored campaigns and messages.
Qualitative and quantitative formative research
Exploring how your target audience responds to different types of messages across various communication channels and evaluating the perceived effectiveness of your proposed messages and materials.
Designing and implementing rigorous research studies to determine the reach of your campaign and its impact on knowledge, attitudes, and behaviors.
We’ll help you choose the right approach to answer your pressing public health questions in the most effective and cost-efficient way. We use a variety of quantitative and qualitative methods for research and evaluation, including:
- Literature reviews
- Consultation with stakeholders and subject matter experts
- Field observations
- In-depth interviews
- Focus groups
- Online and in-person copy testing surveys
- Usability tests
- Evaluation surveys