Dr. Robert Alexander Jr., Director of Health Communication, Policy and Surveillance on the Battelle Health and Consumer Solutions team, has been nominated for a 2016 Charles C. Shepard Science Award for his contributions on an analysis of the effectiveness of an anti-smoking campaign. The paper, “Increasing the Dose of Television Advertising in a National Antismoking Media Campaign: Results From a Randomized Field Trial,” builds on Roberts’s prior work on the Tips from Former Smokers Campaign, which he completed while working for the Centers for Disease Control and Prevention (CDC).
This is Robert’s third consecutive nomination for the Charles C. Shepard Award, which is given by CDC in recognition of special contributions to CDC’s mission and to public health. He received the award in 2014 for his contributions to “Effect of the First Federally Funded U.S. Antismoking National Media Campaign”. In 2015, he was nominated again for his contributions to “A Cost-Effectiveness Analysis of the First Federally Funded Antismoking Campaign.”
Since 1985, CDC and the Agency for Toxic Substances and Disease Registry (ATSDR) have presented the Charles C. Shepard Science Award to authors of the most outstanding peer-reviewed research papers published by CDC/ATSDR scientists during the preceding year. The award recognizes scientific achievement at CDC/ATSDR and honors the memory of Dr. Charles C. Shepard, whose career was marked by the pursuit of scientific excellence.
Congratulations to Robert and his colleagues from CDC and RTI International.
You can read the full paper here: Increasing the Dose of Television Advertising in a National Antismoking Media Campaign: Results from a Randomized Field Trial